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Invest Wisely: Navigating the Stock Market at Record Highs

Invest Wisely: Navigating the Stock Market at Record Highs
Editorial
  • PublishedSeptember 20, 2025

Investing in the stock market can evoke mixed emotions, especially when the S&P 500 is trading at all-time highs. Investors currently seeing the index soar may feel elated, while those holding cash might hesitate to buy at such elevated levels. The fear of a market decline often overshadows the potential for long-term gains. Nonetheless, seasoned investors argue that now is the time to invest, regardless of market peaks.

Understanding Market Dynamics

The recent decision by the Federal Reserve to cut interest rates by 0.25% signals a bullish trend for the markets. Historically, past instances of rate cuts while the S&P 500 was at all-time highs have resulted in positive outcomes. In fact, during the last 20 occurrences, the S&P 500 has risen every time, yielding an average return of 14% one year later.

New highs in the market are not anomalies. As of September 15, 2023, the S&P 500 had achieved 25 all-time highs this year, following a record of 57 in 2022. Since 1975, the index has averaged 19 new highs annually, with that number increasing to 33 in recent years. This pattern indicates that new highs often lead to further gains, providing a compelling reason to invest despite current market conditions.

Strategies to Mitigate Risk

For those apprehensive about market timing, dollar-cost averaging is a practical approach. This method involves dividing investment funds into several portions and making purchases over time, rather than all at once. By investing gradually, investors can ease the pressure of trying to pinpoint the perfect moment to buy stocks.

Even in scenarios where investments occur at less-than-ideal times, such as just before major downturns, long-term returns have proven resilient. For example, investments made before significant market declines—like the Black Monday crash in October 1987, the Dot-Com Bubble burst in March 2000, or the market plunge during the COVID-19 pandemic in February 2020—have still yielded impressive returns. In these cases, the S&P 500 has produced annual returns of approximately 11%, 8%, and 15%, respectively.

Exploring Investment Options

Investors should remember that not all companies within the S&P 500 are trading at peak levels. A significant portion of the index’s performance is influenced by the largest seven companies, which alone account for 35% of the benchmark’s weight. Many individual stocks remain undervalued, offering opportunities for investors willing to seek out companies with strong earnings growth, manageable debt levels, and attractive valuations.

Warren Buffett has famously cautioned against holding cash, stating, “People who hold cash feel comfortable. They shouldn’t. They have opted for a terrible long-term asset, one that pays virtually nothing and is certain to depreciate in value.” Inflation erodes the purchasing power of cash savings, making it imperative to invest surplus funds wisely. For context, $1 invested in the S&P 500 thirty years ago would now be worth nearly $20. In contrast, the same dollar left in cash would amount to merely 47 cents when adjusted for inflation.

Ben Marks, chief investment officer at Marks Group Wealth Management, emphasizes the importance of investing strategically. Alongside senior wealth adviser Brett Angel, they advocate for a proactive approach to capitalizing on market conditions. Investors are encouraged to hold only enough cash to ensure peace of mind while putting the remainder to work in the market.

The current landscape presents both challenges and opportunities. For those willing to confront the fear of investing at market highs, the potential for long-term growth remains strong. Investors are urged to consider their options carefully and make informed decisions that align with their financial goals.

Editorial
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Editorial

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