Las Vegas Casinos to Implement Facial Recognition Tech Now
URGENT UPDATE: Las Vegas casinos are set to revolutionize gaming operations with new facial recognition technology developed by Xallient. This cutting-edge system is designed to enhance player experiences and boost revenue, with implementation expected to begin shortly.
The innovative tech allows casinos to monitor nearly 100% of their players in real-time, moving beyond traditional surveillance methods. It aims to give casinos deeper insights into customer preferences and behaviors, particularly focusing on high-value clients. This advancement is not just about security; it’s about maximizing profitability while enriching the player experience.
According to Mallika Patel, VP of Product at Xallient, the technology will help casinos convert uncarded play into memberships, significantly increasing gross gaming revenue. “If a casino can rate all uncarded play and convert the most profitable non-members into members, just think about how the gross gaming revenue can increase,” Patel stated.
The implementation of this technology comes at a time when casinos are seeking innovative solutions to engage customers effectively. The system will utilize affordable hardware, meaning casinos can adopt the technology without facing exorbitant costs. “All the hard work is being done on the camera itself. We fit this AI tech into the cameras on extremely low-cost chipsets,” Patel added.
Beyond revenue improvement, this facial recognition tech offers a more personalized experience for players. With the ability to track and identify VIPs, casinos can streamline access to exclusive areas and amenities, enhancing the overall guest experience. Imagine entering a designated hotel room without needing a key—this technology could make it possible.
The rollout of Xallient’s facial recognition system is poised to begin in the coming weeks, with early adopters eager to see its impact on operations. As casinos look to recover from the pandemic’s effects, such innovations could play a pivotal role in attracting and retaining patrons.
This tech not only aims to boost casino profits but also raises questions about privacy and player consent. As the industry moves forward with this implementation, the balance between enhanced security and player autonomy will be crucial.
Stay tuned for more updates as the situation develops. The future of Las Vegas gaming is unfolding now, and this groundbreaking technology is at the forefront. Share this news to keep others informed about the dramatic changes coming to the gaming landscape!
