CEO Ben Goodwin Reveals Olipop’s Balance of Business and DJ Life
BREAKING: Ben Goodwin, the 40-year-old CEO and co-founder of Olipop, is sharing an inside look at how he juggles the demands of running a prebiotic soda company with his passion for music. In a recent interview with Business Insider, Goodwin details his intense daily routine, which includes cold plunges, sauna sessions, and DJing on weekends.
Goodwin’s day begins promptly at 7 a.m. with a caffeine jolt followed by a unique hot-cold shower routine that aims to prepare him for the challenges ahead. “I experience some discomfort to get ready for the day,” he explains, emphasizing the importance of mental and physical preparation.
From 8 a.m. until 5 p.m., Goodwin participates in back-to-back meetings, occasionally extending his work hours until 7 p.m.. He prioritizes staying away from evening calls to maintain focus on his personal life. “I really try to make time for relaxation and creativity,” he asserts, highlighting the need for balance in a high-pressure environment.
Afternoons are dedicated to flavor innovation at Olipop’s lab. Goodwin visits the lab around 3 p.m. to test new flavors, a vital aspect of maintaining the brand’s competitive edge. “Olipop debuts three to four flavors a year,” he notes, adding that he meticulously crafts recipes before finalizing them for commercialization.
Nutrition plays a key role in Goodwin’s routine. He opts for a high-protein breakfast and a lighter lunch to maintain clarity throughout his workday. “I hate being full when working,” he admits, reflecting on the importance of mental agility in his role.
On rest days, Goodwin engages in thermal cycling, alternating between sauna sessions and cold plunges set at approximately 40 degrees Fahrenheit. This practice not only rejuvenates him but also aids in grounding his nervous system, a necessity for someone managing the pressures of a growing business.
Dinner typically occurs between 7 p.m. and 8 p.m., often featuring a more carb-rich meal to replenish energy levels. Goodwin aims to be in bed by 11 p.m. to ensure a restful night, despite the inevitable thoughts about Olipop that linger after a busy day.
Weekends provide an escape into Goodwin’s passion for music. He DJs whenever possible, primarily focusing on electronic genres like house and techno. “I don’t want to look back and think I didn’t pursue my passion,” he states, contemplating a future that may involve more music and less corporate responsibility.
As Olipop continues to grow, Goodwin’s approach to balancing work and personal interests serves as a reminder of the importance of maintaining one’s passions amidst professional commitments. His story is a compelling example of how leaders can navigate the demands of business while staying true to their creative selves.
Stay tuned for more updates on Ben Goodwin and the latest from Olipop as the brand continues to innovate in the beverage industry.
