Shaboozey Launches New Levi’s Campaign Celebrating Western Culture
BREAKING: Country superstar Shaboozey has just launched an exciting new campaign with Levi’s, celebrating the spirit of Western culture and its personal significance to him. This collaboration, which features the Emmy-winning actor Matty Matheson, showcases Shaboozey’s love for storytelling through fashion in a series of visually stunning short films.
The campaign debuted today, featuring three compelling films directed by Glenn Kitson and shot by cinematographer Galo Olivares. The duo is seen in striking Levi’s pieces, including the iconic 501 Originals and the classic Levi’s Trucker Jacket. Shaboozey expressed that being part of this project felt like “being dropped into a favorite movie scene,” highlighting the authentic Western vibe infused with modern twists.
Shaboozey’s passion for Westerns deeply influences his life and work. “Man, I live off Westerns,” he shared, naming classics like Butch Cassidy and the Sundance Kid and True Grit as inspirations. He emphasized that the Levi’s campaign is not merely about clothing; it’s a tribute to the people and stories that shaped him, particularly the cultural interplay of country and hip-hop from his roots in Virginia.
The Levi’s campaign marks a significant moment for Shaboozey, who has previously collaborated with the brand for custom performance pieces. Following this launch, he is set to embark on The Great American Roadshow Tour starting in Indianapolis, Indiana, this September 2023. Fans can expect to see him in vintage denim and tees on stage, as he aims to connect with audiences through his authentic style.
Shaboozey’s heartfelt connection to this campaign resonates with his fans, making it not just a promotional endeavor but a celebration of shared experiences and cultural identity. “Levi’s showed they get that, and I’m proud to be part of telling that story,” he concluded.
Stay tuned for updates on Shaboozey’s tour and more details about this groundbreaking Levi’s campaign as it continues to unfold. This collaboration underscores the growing influence of Western aesthetics in contemporary fashion and music, making it a must-watch for fans and fashion enthusiasts alike.
