Meta’s Threads Surges to 400 Million Users, Challenges X

UPDATE: Meta Platforms Inc.’s Threads app has officially surpassed 400 million monthly active users, a remarkable milestone in its ongoing rivalry with Elon Musk’s X, formerly known as Twitter. This explosive growth was announced by Instagram head Adam Mosseri in a post on August 12, 2025, showcasing Threads’ rapid rise from 350 million users just four months prior.

This surge illustrates Threads’ strategic expansion in a shifting social media landscape, particularly as users seek alternatives to X’s controversial policies. The latest update highlights how Meta has effectively utilized its vast Instagram ecosystem to enhance Threads, integrating features for seamless cross-posting and improved user discovery.

With recent enhancements—including better search capabilities, customizable feeds, and advanced algorithmic recommendations—Threads is positioning itself as a more welcoming platform for users disillusioned by negativity on other networks. Mosseri stated, “Our focus on fostering positive interactions has resonated with users,” emphasizing Threads’ appeal in a crowded market.

Since launching in July 2023, Threads has added approximately 50 million users in the last quarter alone, exceeding many competitors’ growth rates. Meta CEO Mark Zuckerberg expressed optimism during a recent earnings call, declaring Threads could potentially reach a billion users, similar to Instagram.

In comparison, X claims over 600 million monthly active users, according to statements from former CEO Linda Yaccarino. However, Threads is rapidly closing the gap, particularly in daily engagement, with 115 million daily active users reported by app analytics firm Sensor Tower. This marks a staggering 128% year-over-year increase and positions Threads close to X’s estimated 250 million daily users.

Industry experts point to Threads’ integration with Instagram’s network of more than 2 billion users as a game-changer, facilitating immediate audience growth. Posts on X reveal mixed sentiments; some users view Threads’ rise as indicative of X’s vulnerabilities, citing that Threads now captures nearly two-thirds of X’s user base.

Despite this progress, X retains advantages, particularly in real-time news and global reach, with approximately 550 million monthly visitors as per March 2024 data. Challenges for Threads remain, including establishing a reliable monetization strategy. While ad testing is in progress, comprehensive revenue generation still trails behind X’s proven model.

Analysts predict that Threads could outpace X in specific demographics, especially among younger users seeking a more algorithm-driven positive experience. A report from eMarketer earlier this year suggested that Threads’ growth could accelerate if Meta introduces more federated features or deeper AI integrations.

Looking ahead, X is responding to competitive pressures by expanding into payments and video to maintain its leading position. The current trajectory of Threads suggests a significant shift in the social media landscape, as user retention increasingly hinges on trust and innovative offerings.

As reported by 9to5Mac, Threads reached the 400 million user mark quietly weeks before the announcement, showcasing Meta’s strategic patience in establishing a sustainable alternative in the social media arena. With both platforms now vying for dominance, the coming months will reveal whether Threads can transform its momentum into lasting success or if X’s entrenched advantages will prevail.